Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $45.00
Offer: $29.70
|
The Brand Gap: Expanded Edition
Author: Marty Neumeier
Manufacturer: Peachpit Press
ListPrice: $21.99
Offer: $14.95
|
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
Manufacturer: Wharton School Publishing
ListPrice: $39.99
Offer: $26.39
|
Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
Manufacturer: Peachpit Press
ListPrice: $24.95
Offer: $16.47
|
The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $18.95
Offer: $12.89
|
How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $21.75
|
Strategic Market Management (Strategic Market Managment)
Author: David A. Aaker
Manufacturer: Wiley
ListPrice: $68.95
Offer: $55.16
|
BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
Manufacturer: Palgrave Macmillan
ListPrice: $14.95
Offer: $10.17
|
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Author: l
Manufacturer: Wiley
ListPrice: $35.00
Offer: $23.10
|
BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
Manufacturer: Free Press
ListPrice: $27.00
Offer: $19.17
|
Building Strong Brands
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $30.00
Offer: $21.30
|
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Author: Bernd H. Schmitt
Manufacturer: Wiley
ListPrice: $34.95
Offer: $23.26
|
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Author: Erich Joachimsthaler
Manufacturer: Harvard Business School Press
ListPrice: $22.00
Offer: $16.50
|
Managing Brand Equity
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $35.00
Offer: $29.75
|
Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
ListPrice: $24.95
Offer: $16.47
|
Brand Leadership: The Next Level of the Brand Revolution
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $30.00
Offer: $22.70
|
How Brands Become Icons: The Principles of Cultural Branding
Author: D. B. Holt
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $24.05
|
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Author: Jean-Noel Kapferer
Manufacturer: Kogan Page
ListPrice: $70.00
Offer: $63.00
|
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Author: Jean-Noel Kapferer
Manufacturer: Kogan Page
ListPrice: $59.95
Offer: $40.80
|
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
ListPrice: $14.95
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $39.95
|
Strategic Brand Management, Second Edition
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
ListPrice: $155.40
|
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Author: Scott M. Davis
Manufacturer: Jossey-Bass
ListPrice: $29.95
Offer: $23.36
|
Building Strong Brands
Author: David A. Aaker
ListPrice: $28.00
|
Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
Author: Scott M. Davis
Manufacturer: Jossey-Bass
ListPrice: $19.95
Offer: $13.57
|
Brand Leadership: The Next Level of the Brand Revolution
Author: David A. Aaker
ListPrice: $30.00
|
