Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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Designing for Interaction: Creating Smart Applications and Clever Devices (VOICES)
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The Product Managers Handbook, 3E
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New Product Development For Dummies (For Dummies (Business & Personal Finance))
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Product Strategy for High Technology Companies
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Developing Products in Half the Time: New Rules, New Tools, 2nd Edition
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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
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Portfolio Management For New Products: Second Edition
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Design and Management Service Processes: Keeping Customers for Life (Engineering Process Improvement Series)
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The Product Manager's Handbook : The Complete Product Management Resource
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The PDMA Handbook of New Product Development, Second Edition
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The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
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The PDMA ToolBook 1 for New Product Development
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The PDMA ToolBook 3 for New Product Development (Product Development and Management ToolBooks)
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Product Leadership Pathways to Profitable Innovation Second Edition
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The PDMA ToolBook 2 for New Product Development
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Product Leadership: Creating And Launching Superior New Products
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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation
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Market Leadership Strategies for Service Companies
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New Service Development and Innovation in the New Economy
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Service Innovation: Organizational Responses to Technological Opportunities & Market Imperatives (Series on Technology Management) (Vol 9)
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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation (J-B-UMBS Series)
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