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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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The 22 Immutable Laws of Branding
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The Fall of Advertising and the Rise of PR
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The New Business Road Test: What entrepreneurs and executives should do before writing a business plan (Financial Times Series)
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Marketing Warfare: 20th Anniversary Edition
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Managing Brand Equity
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Marketing Warfare
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Positioning: The Battle for Your Mind
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Differentiate or Die: Survival in Our Era of Killer Competition
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Focus: The Future of Your Company Depends on It
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The New Positioning: The Latest on the World's #1 Business Strategy
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Differentiate or Die: Survival in Our Era of Killer Competition
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
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Big Brands Big Trouble: Lessons Learned the Hard Way
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Bottom-up Marketing
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The 11 Immutable Laws of Internet Branding
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Big Brands Big Trouble: Lessons Learned the Hard Way
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
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Big Brands Big Trouble: Lessons Learned the Hard Way
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
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Big Brands, Big Trouble: Lessons Learned the Hard Way
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